Weve all witnessed the rapid changes that the social net began to produce last year just consider the Facebook restructuring, or the Youtube overhaul. But 1 giant that often appears to scoot under the radar is Google. Were not talking about Google+, though this has been the centerpiece of their social strategy. What are they planning, and how can your corporation prepare for it?
The Google Mega-Network
Google has been ferociously burrowing into the industry as of late. Funnily enough, really few individuals are taking notice. With bold steps like social media integration into Google Analytics, the Google+ rise and integration into nearly all websites, and Google owned Youtubes new social slant we now have to ask ourselves what ARE they doing? The answer appears simple.
They are building a big scale brand-based network of social sites and integration tools. In other words, they are establishing themselves as one of the most widespread and typically used social mega-network on the internet. Combine the power of look for and social, and youll start to have a much better concept of what theyre after.
While Google+ absolutely cant compete with Facebook on a simple social networking level, theres no denying that it does overall. When you combine all Google branded tools, networks and products you get a thing Bigger than Facebook. Contemplate it. Facebook is going to achieve a billion users this year. But Google already receives A single billion unique traffic each month.
If they figure out a method to get all of these individuals to acquire to use other tools, which are Google branded, (for social connectivity reasons) then they will come out on top. We can already see it. Log in to Google+ or Youtube with your Gmail account. Log-in to any Google tool with your Gmail account. So what does this mean for social marketers?
Preparing For the Google Dominated Internet
Its creeping closer with every new announcement or solution launch they promote. Google requirements to carve out its very own personalized piece of the internet. For you, like a social marketer it techniques having on the bandwagon now. Should you havent been using Google tools or networks, begin to use them.
Join the mega-network that theyre trying to create. Get in early, and establish yourself where it counts. There was plenty of conjecture about Google+ and its success. In retrospect, Google+ was Often going to succeed. Google have cleverly produced sure of that. You will discover far too numerous rewards related to search, that marketers cant ignore.
While Google has had a string of failures, its led them up to now, 2012. This year, well see much more social firms bought by the research giant, and much more social technology fall under the Google brand. Study to use these tools and sites to your benefit, and youll be an early adopter. They usually make much more money. Dont ignore the signs! Prepare for Google social domination!
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