Keep Your Business Thriving By Using These Article Marketing Tips

If you are going to use micro-blogging sites to promote your business, be sure you understand their function before you start posting. If you fail to follow the etiquette and usage of the format, you could do more harm than good to the reputation and online presence of your business.

Write for people, not search engines. Many marketers get so caught up in keyword optimization that they forget that their articles are going to be read by people. Rather that stuffing your article full of keywords at the expense of readability, focus on making the article interesting and easy to read. Don’t forget that ultimately, your business needs to cater to human beings.

One of the biggest things to watch out if you are new to submitting articles to article directories is to make certain that your articles are not promoting your products or services. In fact, it is best to avoid promoting any product or service at all. Most directories have rules against this. Your article will be removed and you can be penalized.

Don’t overuse your keywords when you write for article marketing. Incorporate them gracefully 2 – 3 times in a 300-500 word article. Don’t beat your reader over the head with them. If you use lots of keywords, you may get more traffic, but you won’t keep it. People are not going to stay to read repetitious, awkward writing that is clearly only intended to lure them in.

Keep your copy simple and short. Don’t forget, writing for the internet is different than writing for other mediums. Don’t skimp on information, but if you keep your article concise and under 2,000 words, you will be able to make the reading experience more enjoyable for your readers.

When you are writing your article, do not plagiarize anything from another source. If you have to use something from another source, make sure you properly credit it and place it within your own content. Do not just copy, paste and submit someone else’s work. Also, try using a program like CopyScape, to make sure that you don’t accidentally plagiarize something that you read online.

Your article title is the first thing a reader sees and is vitally important to your article’s success. Your title should grab the readers’ attention and let them know what your article is about. You want the title to be interesting enough to encourage people to continue reading and click through to your website.

When you write articles for article marketing, don’t ramble on and on. People who are looking for a product or service online don’t want to spend a lot of time trying to figure out what they are looking at. A good marketing article to sell a product or service should be 150 – 500 words. It should get to the point and convey a clear message.

Promote your own articles. There is no need to wait for people to come to you when you can go to them. Feel free to post links to your articles on social-media websites. Social-media users are notorious for sharing, and just might share your article with their friends and followers.

Avoid placing sales pitches and links for self-promotion in the body of your article when trying to market it. You need to focus on making them SEO friendly by placing your keywords throughout it at least 4 to 5 times. This can really add a lot of value to your article.

Publicize your articles on social media sites and everywhere else you can. Promote them in your blog and newsletter, and make sure everyone knows where to find your articles. The more people that read and share your articles, the more visitors (and hopefully buyers!) you will have to your site.

Check your articles are in the proper format. Before you submit an article to a directory or service, make sure that it complies with the formatting guidelines set by the directory or service. The guidelines will inform you of where in the article you can place html or links and how many time you can use various keywords.

The article marketing tips in this article are just what you need to start getting into article marketing and seeing results generate before your eyes. Before you do your research and read more about article marketing, you won’t see the results you want, so always remember that it is important to explore before you can conquer.

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