Now the question is why would an estate agent want to establish an online presence to connect with the clients

Rapid proliferation of various social media channels has taken the world by storm. It has not only provided additional channels of communication but has also affected consumer buying behavior in many ways. Where internet is a quick and easy way of seeking information, social media and social networking has taken it one step ahead where online users increasingly rely on word of mouth, referrals, participate in discussions on various blogs and forums, follow influential people online and seek advice from them. Since today’s consumer is quite well-informed thanks to the internet, marketers today are increasingly relying on alternate media channels to pursue customers online.

Social Media and internet have revolutionized the home-buying process – no need for the daily grind of going through various newspapers to look for properties. Property information, these days is just one click away. These mediums have not only benefitted a potential client, it has provided alternate media channels to estate agents for reaching out to the existing as well as the potential clients.

According to a social media website Soshable.com, 94% of all home buyers start their search online and it includes joining various social networks to see what existing clients are talking about. Research also suggests that estate agents using social media are at a huge competitive advantage over those who aren’t.

Now the question is why would an estate agent want to establish an online presence to connect with the clients? The answer is fairly simple: Social media provides a platform to personally connect with your clients, build relationships, provides two-way communication and gives an insight into the client’s needs and preferences. A website, on the other hand, does not provide the personalization factor although it provides the same amount of information but lacks in engagement and relationship building with the clients. Additionally, social media and social networks provide a platform to effectively manage and resolve client queries and issues. A number of property firms are now using social media as a preferred medium for customer service.

Another important aspect of property sector is conveyancing. Conveyancing is the legal process of moving property. Online conveyancing has provided an opportunity to clients whereby they can now save their time and cost. Arc Property Solicitors offers online conveyancing services which results in matters being dealt with quickly and cost effectively, with fewer problems. The time and cost saving is then translated into cheap conveyancing services without compromising the quality of the work.

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