Highlight App-Marketing with Your iPhone

When a lot of people think about the iPhone they picture the younger generation talking, posting texts to lots of other teens, distributing photos, and more talking. That’s what corporate America is beginning to see, particularly those with clever marketing departments. Smaller to medium sized businesses have really started to understand what the younger set is doing with their iPhones and how they communicate. It is very different from what most of us grew up with. This is how merchandising with your iPhone can help to expand your bottom line.

Using a phone for advertising is not something innovative and new. Ever since man originated the telephone, it has been used for business and advertising purposes. However, in today’s aggressive markets, how you use the telephone is more important than ever before.

First, you will need an account with a few of the social marketing websites that are out there. If you are particularly looking to target iPhone users, who happen to have more excess income than others. This is based on the fact that they can purchase a $200-400 cell phone. The sites you should be specifically looking into are Facebook, Twitter and YouTube. No, these sites are not just for youngsters. Here is how powerful using social websites can be. Take Facebook for example. Have a programmer write a Facebook application for you to upload. This is not hard and almost anyone with some comprehension of C++ or other language can do this for you. Have this application be unique and appealing. Perhaps make it a game, or a contact manager. Then offer a very desirable feature that can only be retrieved if they pay a visit to your website. For example, there is a fish tank application that includes glitter fish and other animals for your tank. You can only get these fish if you visit a website first.

Now here is how this advertising with your iPhone benefits you. Your application gets downloaded by Susie who adores it. She also needs your special feature so she visits your website, which just happens to sell stylish shoes, handbags and extras. She fell in love with your merchandise and ordered a bag. Then she sent a tweet to all of her Facebook friends about your application. Then those people also logged on to your website and sent out more texts and information about your application and website to others. The “viral” merchandising has commenced and you really did not have to do much other than having the application uploaded to Facebook. In a nutshell, this is how you can start marketing with your iPhone.

The iPhone plays an extremely large part in this merchandising scenario listed above. You as a seller or marketer can use your iPhone to rate the uploaded application, keep track of who is downloading it, post articles to the blog about how great it is and petition everyone who has downloaded it to be your friend. Now, your list of friends becomes your promising customer database. You can communicate special sales to these people because you know they fit into your companies demographics. More and more businesses are starting to catch onto this concept. This is one way that you can start merchandising with your iPhone.

As you can see, marketing with your iPhone can carry your business into areas that only a few are taking advantage of. However, every day more and more businesses are joining in the social marketing revolution. Now is the time to get in on this, before everybody else does and it becomes just like junk mail, spam, and telemarketing.

Thank you for reading my article. If you would like more information on the subject please visit: Killer iPhone Apps

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