Highlight App-Marketing with Your iPhone

When many people think about the iPhone they envision the younger generation talking, sending texts to millions of other teens, circulating photos, and more talking. That’s what corporate America is beginning to see, especially those with shrewd marketing departments. Smaller to medium sized businesses have really started to notice what the younger set is doing with their iPhones and how they communicate. It is very uncommon from what most of us grew up with. This is how advertising with your iPhone can help to boost your bottom line.

Using a phone for advertising is not something innovative and new. Ever since man originated the telephone, it has been used for sales and merchandising purposes. However, in today’s competitive markets, how you use the telephone is more important than ever before.

First, you will need an account with a few of the social marketing websites that are out there. If you are particularly looking to target iPhone users, who happen to have more disposable income than others. This is based on the fact that they can purchase a $200-400 cell phone. The sites you should be specifically looking for are Facebook, Twitter and YouTube. No, these websites are not just for the young. Here is how powerful using social websites can be. Take Facebook for example. Have a programmer write a Facebook application for you to upload. This is not difficult and almost anyone with some knowledge of C++ or other language can do this for you. Have this application be unique and appealing. Maybe make it a game, or a contact manager. Then hold out a very beneficial feature that can only be accessed if they look up your website. For example, there is a fish tank application that has glitter fish and other animals for your tank. You can only acquire these fish if you visit a website first.

Now here is how this merchandising with your iPhone helps you. Your application gets downloaded by Susie who adores it. She also would like your special feature so she pays a visit to your website, which just happens to sell upscale shoes, handbags and extras. She fell in love with your merchandise and ordered a bag. Then she sent a note to all of her Facebook friends about your application. Then those contacts also logged on to your website and sent out more texts and information about your application and website to others. The “viral” marketing has commenced and you honestly did not have to do much other than having the application uploaded to Facebook. In a nutshell, this is how you can begin advertising with your iPhone.

The iPhone plays an extremely large part in this merchandising outline listed above. You as a businessperson or marketer can use your iPhone to assess the uploaded application, keep track of who is downloading it, post reports to the blog about how great it is and encourage everyone who has downloaded it to be your friend. Now, your list of friends becomes your potential customer database. You can communicate special sales to these people because you know they fit into your companies statistics. More and more businesses are starting to catch onto this concept. This is one way that you can start merchandising with your iPhone.

As you can see, marketing with your iPhone can take your business into areas that only a few are using. Nevertheless, every day more and more companies are joining in the social marketing revolution. Now is the time to get in on this, before everyone else does and it becomes just like junk mail, spam, and telemarketing.

Thank you for reading my article. If you would like more information on the subject please visit: Killer iPhone Apps

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