An overview to key key elements of effective change management..

Delivering successful change can boost your return on investment by 143% (according to McKinsey). But change isn’t easy, and in the current economic climate, it’s getting harder. Many companies think about tools and systems first, but at Afiniti, we believe it’s all about people. While 70% of change programmes fail, we help companies ‘Make Change Stick’ by focusing on their people. We believe you should know them, involve them, prepare them and deliver to them. Afiniti can help you make change stick by using your most important asset – your people. After all, they are the ones who’ll transform your business successfully.
Understand User Needs
60% of successful transformations focus on changing mind-sets.- McKinsey & Company
It’s easy to get stuck right into the detail and start planning how you’ll deliver your change programme. But there’s a fine line between success and failure. Understanding your user needs and the culture they are part of will help set you in the right direction. You’ll need to recognise the cultural strengths and barriers and use this analysis to inform your plan.
If you’re introducing new technology or systems you may need to match each of your users to new assets, applications and locations, and then identify, capture and analyse the correct data for your project. This can be difficult, time consuming and expensive, so we’ll take away the headache and help you collect and analyse the critical data.
Afiniti provides:
Change Readiness Healthchecks to ensure you and your organisation are ready to undertake your change programme
Flexible online tools to help you source and collect the correct asset and user data for your projects
Intelligent rules that provide meaningful information from data
A complete asset management process, collaborating with your tools/processes in place
Training needs analysis to create an effective, competent organisation and feed into your training strategy
Real-time reporting with visual summaries to help you implement business analysis, staff communications, online surveys and self-service tools
Engage and Communicate
Companies who engage their staff are 79% more successful.- Towers Watson
They say UK employees are notorious for asking ‘why?’.
When faced with change, we’re the most likely nation to demand to know the purpose, before we go ahead and do it.
We think that asking ‘Why’ is something to be proud of; and we help our clients involve their people in the story of their own business change. So we’ll couple imaginative learning approaches with an on-going conversation – encouraging everyone affected by change to jump in, talk about it, and understand why it’s worth coming along.
When we do that, we find the results last long after the project – whichever nationality we’re working with.
With a pragmatic approach, we provide:
Communications strategy and planning, designed around our client’s audiences, business objectives and budget.
Stakeholder management and alignment to create common vision and sense of purpose.
Employee engagement programmes and activities to make sure all areas of the business are prepared, and knows what to expect , making them more likely to adopt the new working styles.
Engaging content and messaging aligned to our client’s objectives. We’re good at doing the interviews and research to understand what people want, then we’re confident to build messaging which reflects the client’s project, their people and the story they want to tell.
Through our in house studio, the ability to bring messaging to life. We do it through a project identity, taglines and communication materials that embed the messaging throughout the organisation. Our attention-getting designs run through all media (posters, website, animation, events, presentations, templates)
Project and programme marketing to raise the profile of the client’s work.
Staff surveys to both prepare employees for the change and to feedback.
Ongoing measurement – We hate to waste resources and we pride ourselves on measuring the effectiveness of everything we do. And, the real test is when we come back later and see whether the change has stuck.

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